Hi, I'm Jaime. An Art Director with a writer’s tongue, and a life long dream to illustrate the dictionary – via instagram.
With a background in Journalism, I'm a digital storytelling junkie. I believe campaigns should not be created by advertising agencies themselves, but driven by pop culture, trends and social media conversation. After all, consumers are the new journalists today, and they’re the ones building our brands and driving our conversations.
While currently Creative Lead at Bonfire Labs in San Francisco, my career has included FCB, Ogilvy & Mather, Cramer-Krasselt and R/GA in Chicago. Before that, I held various positions at agencies in New York, working on clients such as Apple, Porsche, Vitamix, and the first brand to shake up social, OREO.
I've been recognized by The Webby Awards, Cannes Future Lions and has been featured in outlets from Creativity Online to Advertising Age for innovative uses of conceptual technology, and artistic stunts.