choose chicago tourism

Idea: Hot dogs, deep dish pizza, bitter winters, and the windiest wind. Sounds sexy, right? We needed to change Chicago’s perception and showcase all the city has to offer.

Chicago’s the kind of city that feels like home no matter where you’re from. We’ve got something for everyone, from Michelin Star restaurants to world renowned museums. For our global outdoor and print campaign, we invited everyone in and welcomed them home.

Recognition: Illinois Excellence in Tourism Awards "Best Tourism Marketing Campaign Award" 2018

Client: Choose Chicago

Agency: FCB

Creative Partner: Jen Stopka