Idea: When people are hangry, the most talked about food on social is pizza. We seized the opportunity to strike out #Hangry with the first ever strikethough hashtag.  

Client: Home Run Inn Pizza

Agency: R/GA

RecognitionWebby Awards Social Customer Service

Role: Concepting, Pitch, Art Direction, Photography & Design

Creative Partners: Raegan Allsbrook (Social Strategist), Tracie Mae (CW)


TWITTER: We used twitter to seek out #HANGRY users, striking out their tweet with free Home Run Inn pizza and customized artwork. 



TUMBLR: Leveraging tumblr's visual storytelling capabilities, we created 100+ user-inspired graphics from our #HANGRY conversations in a short few weeks. 



SOCIAL ENGAGEMENT: The #HANGRY conversation was already a prominent social trend, but Home Run Inn interjected by leveraging pop-culture, engaging with influencers one-on-one, as well as fueling the conversation with social polls. All graphics were created on the fly during social response labs, initiating conversation with the user within an hour.


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GUERILLA MARKETING: We also sought to strike out #HANGRY in real life, giving away free Home Run Inn pizza, while documenting our fans and their #Hangry stories.