GLADE scent experiences
Idea: In order to show our fans how scent has the power to make us feel, we turned scent into something you could see and touch. Through a series of installations, we created a series of "Scent Experiences" that people could interact with, share and #FeelGlade.
Agency: Ogilvy & Mather
Role: Concepting, Art Direction & Design, Math
Creative Partner: Matt Kane (CW)
WAX MELT MOSAICS: Bridging a PR stunt and outdoor advertising, we used over 30,000 wax melts to create mosaic installations in urban settings.
SCENTED MURAL: In order to promote our summer scent, "Crisp Waters," we commissioned Artist, Jeff Zimmerman, to create a scented mural in Chicago's Lakeview Neighborhood.