GLADE scent experiences

Idea:  In order to show our fans how scent has the power to make us feel, we turned scent into something you could see and touch. Through a series of installations, we created a series of "Scent Experiences" that people could interact with, share and #FeelGlade. 

Client: Glade

Agency: Ogilvy & Mather

Role: Concepting, Art Direction & Design, Math

Creative Partner: Matt Kane (CW)

WAX MELT MOSAICS:  Bridging a PR stunt and outdoor advertising, we used over 30,000 wax melts to create mosaic installations in urban settings. 


new mosaic.jpg

SCENTED MURAL:  In order to promote our summer scent, "Crisp Waters," we commissioned Artist, Jeff Zimmerman, to create a scented mural in Chicago's Lakeview Neighborhood.