CEDAR FAIR: HALLOWEEN HAUNT
Idea: It’s not the witches, zombies or evil clowns that scare you. It’s what they can nearly see - the part where their imagination takes over -- that’s where their fears lie. A coaster’s descent into the void, the cornstalker lurking around the corner, or feeling that cool breath on your neck even when no one is there. This year, we’re haunting visitors’ psyches by turning their imaginations against them. We’ll set up the experience and let their imaginations run away scared.
Client: Cedar Fair Amusement Parks (Cedar Point, Carowinds, Dorney Park, Kings Island, Kings Dominion, Worlds of Fun, Valleyfair, California's Great America, Canada's Wonderland)
Creative Partner: Jen Stopka
Production Fun Fact: The majority of production was done in an abandoned psych ward. After 16 hour days of filming, all you wanted to do was hug a puppy.
"THE HALLS" :30
"THE MAZE" RADIO: Taking advantage of sound design, we recorded a situation that made the listener's imagination put together the experience they might be having at Haunt.
"SHADOWS" OUTDOOR: Focusing on the viewer, we eluded to what might be lurking in front of them.
"INSTACUTS" SOCIAL VIDEOS: Using jumpcuts, we stitched together three scenes for the viewer's imagination to complete the story.
"HAUNT HAS NO BOUNDS" CONTENT SERIES: With so many terrifying creatures and monsters at Halloween Haunt, we created a content series to hint at the story behind the creature.